Digital Marketing Specialist
Grow audiences and revenue through search, content and paid channels.
Digital marketers plan campaigns, analyse performance and produce content. The field rewards measurable results and is one of the more accessible entry points for commercially minded graduates.
What the job involves
- Planning and running campaigns across channels
- Analysing performance data and adjusting spend
- Producing or commissioning content
- Reporting results to stakeholders
Skills that matter
- Analytics
- Copywriting
- Search optimisation
- Budgeting
- Creativity
How students get in
- Business, marketing or communications degree
- Certifications plus demonstrable campaign results
Courses that lead here
Business & Management
A broad commercial foundation that pairs well with a second specialism.
Graphic & Digital Design
Visual problem solving for brands, products and communication.
Future demand at a glance
Marketing budgets shifted decisively online and stayed there.
Read the full future-demand analysis for digital marketing specialistsNot sure what course fits you?
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